Data brokers · D · checked Sep 30, 2026
How to opt out of Data Axle Inc.
Published · Last reviewed · by Agent Exchange
- Registered as a data broker in California: 2022, 2023, 2024, 2025, 2026 (CPPA registry). Also registered as: Lake Group Media, Inc.; Data Axle, Inc.. Doing business as Data Axle.
- Website: www.data-axle.com/ · Based in: Grapevine, TX.
- Opt-out page on its own site: www.data-axle.com/do-not-sell-my-data (linked from its pages; not separately fetched).
- Rights page declared to the registry: www.data-axle.com.
- Registered contact:
privacyteam@data-axle.com· (402) 836-3377. - Collects minors' personal information: yes. Declared sensitive categories: minors' personal information. Also says it is regulated by: HIPAA (data under those laws may be exempt). Reported selling or sharing data in 2025 with: genai developer.
- 2025 statistics it reported: 37,141 deletion requests (37,141 complied in whole, 0 denied, median 12 days); 41,547 opt-out requests (41,547 complied); 30 requests to know.
Steps
- Use its opt-out page: www.data-axle.com/do-not-sell-my-data; keep a dated screenshot of the confirmation.
- Put the deadlines on record: build the request letter (free): it cites the law, dates both deadlines and gives you a ticket number.
- California residents: one request through DROP covers Data Axle Inc. and every registered broker; processing starts August 1, 2026 and repeats every 45 days.
- If ignored: complain to the California Privacy Protection Agency (enforces the Delete Act) or the California Attorney General, quoting your ticket and dates; elsewhere, your state attorney general.
Is Data Axle Inc. a data broker?
Yes, by its own registration with the California Privacy Protection Agency for 2022, 2023, 2024, 2025, 2026: under Cal. Civ. Code § 1798.99.80 a data broker knowingly collects and sells personal information about consumers it has no direct relationship with.
How do I remove my information from Data Axle Inc.?
Use its opt-out page (www.data-axle.com/do-not-sell-my-data/) or email privacyteam@data-axle.com. Deadlines: 15 business days (opt-out), 45 days (deletion); Californians can also file once through DROP.
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Sources: CPPA Data Broker Registry (2026 CSV) and www.data-axle.com/, read Sep 30, 2026. Registry facts are Data Axle Inc.'s own declarations. Reported selling or sharing consumer data in 2025 with a developer of a generative-AI system or model. Registrant comment: Any denials of Requests to Know were based on consumers abandoning their request by not… Informational, not legal advice.
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