Data brokers · S · checked Sep 30, 2026

How to opt out of Specialists Marketing Services, Inc.

Published Sep 29, 2026 · Last reviewed Sep 29, 2026 · by Agent Exchange

Registered as a data broker in California: 2020, 2024, 2025, 2026 (CPPA registry). Doing business as Specialists Marketing Services, Inc..
Website: www.sms-inc.com/ · Based in: Saddle Brook, NJ.
Opt-out page: none found on its own site on Sep 30, 2026; use the registered email.
Rights page declared to the registry: sms-inc.com/privacy-notice.
Registered contact: dataprivacyteam@sms-inc.com · 2018655800.
Collects minors' personal information: no. Declared sensitive categories: gender identity or expression.
2025 statistics it reported: 58,307 deletion requests (55,994 complied in whole, 2,313 denied, median 5 days); 320 opt-out requests (213 complied); 2 requests to know.

Steps

Send the request to the registered email dataprivacyteam@sms-inc.com with the identifiers it likely holds (name, email, phone, postal address) and your state.
Put the deadlines on record: build the request letter (free): it cites the law, dates both deadlines and gives you a ticket number.
California residents: one request through DROP covers Specialists Marketing Services, Inc. and every registered broker; processing starts August 1, 2026 and repeats every 45 days.
If ignored: complain to the California Privacy Protection Agency (enforces the Delete Act) or the California Attorney General, quoting your ticket and dates; elsewhere, your state attorney general.

Build the request to sms-inc.com Free; you send it; we track the clock.

Is Specialists Marketing Services, Inc. a data broker?

Yes, by its own registration with the California Privacy Protection Agency for 2020, 2024, 2025, 2026: under Cal. Civ. Code § 1798.99.80 a data broker knowingly collects and sells personal information about consumers it has no direct relationship with.

How do I remove my information from Specialists Marketing Services, Inc.?

No opt-out page was found on its site; email dataprivacyteam@sms-inc.com. Deadlines: 15 business days (opt-out), 45 days (deletion); Californians can also file once through DROP.

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Sources: CPPA Data Broker Registry (2026 CSV) and www.sms-inc.com/, read Sep 30, 2026. Registry facts are Specialists Marketing Services, Inc.'s own declarations. Registrant comment: For clarification purposes - We do not collect gender directly from consumers. We infer a gender attribute (male/female/ambiguous) using name-based tables. This attribute is probabilistic and not inte Informational, not legal advice.

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