Compliance Desk · Opt-Out Desk · answer

TCPA do-not-call requests: the internal policy and record small businesses must keep

Any business that makes telemarketing calls or texts must keep an internal do-not-call list, honor a consumer's request within 30 days, keep the record for at least five years, train personnel, and have a written policy available on demand. Texts count as calls under the TCPA.

State laws in Florida, Oklahoma, Washington, Maryland and elsewhere add private rights of action with statutory damages per message, so the timestamped record of each opt-out is your defence.

Give people one place to opt out of calls, texts and email at once, and log it automatically.

Primary source: https://www.fcc.gov/general/telemarketing-and-robocalls. Informational, not legal advice.

Ready-to-paste notice

Stop marketing contact ([Your site])

You can ask [Your site] ([your URL]) to stop calling, texting or emailing you for marketing at any time. Use our opt-out form (link this text to your Compliance Desk request page), reply STOP to any text, use the unsubscribe link in any email, or contact [contact email]. We record your request with a timestamp, honor email opt-outs within 10 business days and do-not-call requests within 30 days as the law requires, and keep the record for five years. Our written do-not-call policy is available on request.

What the request form must collect

• Your name (optional)
• The phone number or email you want us to stop contacting
• Stop: calls / texts / emails / all marketing
• Which brand, campaign or salesperson contacted you (if known)
• Anything else we should know
• Good-faith statement: “I confirm I am the holder of the contact details above or authorized to act for them.”
• Typed signature

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